Formerly Brown Shoe Company, Caleres is a $2 billion fashion footwear leader with brands that include Dr. Scholl’s, Famous Footwear and Sam Edelman. Due to their continuous, rapid growth, Caleres needed to create a high-performance employee culture to match the growth and vision of the company while inspiring people to feel good and live feet first.
CPG stepped in to reinvigorate their annual employee meeting and transform culture across each brand to truly develop an innovative, forward-looking team of brand advocates within their ranks. Through social and interactive campaigns, collaborative brainstorms and ongoing engagement communication, Caleres began the shift to a more connected, high-performance culture.
CPG designs and executes the big events that power your favorite brands’ internal engines.
Discover how we can inspire action and create brand advocates out of your people as well!