CPG Agency Named Best Non-Advertising Agency for 2018

Cheers to the New Year! CPG Agency is honored to be on Chief Marketer’s inaugural CM200 List of the best non-advertising agencies serving the U.S. The St. Louis-based agency joins this first comprehensive list of best engagement and activation agencies across 11 categories and specialties spotlighting the fastest-growing channels of modern marketing. Chosen for quality of work, creativity, reputation and innovation, CPG Agency adds the 2018 recognition to a list of distinguished awards, including Event Marketer’s “2017 It List” of the top 100 event agencies, Special Events Magazine’s “Top 50 Special Events Companies of 2016” and St. Louis Business Journal winner for the list of “St. Louis’ Largest Advertising, Marketing and Public Relations Firms.” Winners were selected based on several criteria including:
  • Insightful client testimonials
  • Outstanding case study submissions
  • High caliber, consistent work across programs and clients
  • Innovative and creative executions
  • Bold and inspiring concepts and ideas that are moving the industry forward
While nearly 1,000 agencies were considered, the 200 agencies selected for this year’s inaugural program have been deemed thought leaders in their craft and representative of the best of the industry.
“Joining this list is a special milestone for our whole team,” said CEO and Co-Founder of CPG Agency, Keith Alper. “It speaks to the caliber and consistency we’re doing across our client roster. From our killer creative to our experiential processes, we’re continuing to solve for our customers’ wants and needs in fresh, bold and result-driven ways. To be considered as a thought leader at this stage is a real honor.”
CPG Agency continues to raise the bar internally and across the industry through disruptive corporate events and internal engagement strategies that transform moments into movements for their clients. CPG’s unique engagement solutions cascade critical brand messaging from leadership to the frontline stakeholders. Top brands like Amazon, Southwest Airlines, Sam’s Club, Panera Bread, Jimmy John’s, Carnival Corporation and more have benefited from CPG’s unique live experiences, internal engagement and immersive digital solutions.
“The marketing landscape has changed dramatically in the past decade. Advertising is no longer driving the rest of the marketing mix,” says Jessica Heasley, Content Director at Chief Marketer. “Non-advertising spending is on the rise because it speaks to the wants and needs of today’s customers. The Chief Marketer 200 helps marketing professionals navigate this vibrant and fast-moving community of agencies and gives them insights to seek out the right partners for their brands.”
The CM200 features editorial listings and coverage of agencies spanning 11 categories, including Experiential, Sports & Entertainment, Promotion, Retail/Shopper, Digital/Content, Social Media, Design and Innovation, B2B Demand Gen, B2B Brand Engagement Marketing, B2B Experiential Marketing and Martech. CPG Agency emerged as a frontrunner for B2B Experiential Marketing category thanks to their core capabilities and specializations, examples of outstanding work, insights on culture and people, client testimonials and RFP execution. To view the Chief Marketer top marketing agencies of 2018, please visit: http://www.chiefmarketer.com/cm200/ ABOUT CHIEF MARKETER Chief Marketer, an Access Intelligence brand, provides marketers and aspiring CMOs with content, ideas, recognition and events that help them make smarter decisions with their marketing budgets. It offers data-driven industry intelligence, actionable insights, inspiring case studies and the latest technology trends so marketers can improve their campaigns and increase ROI. CM has more than 150,000 readers who rely on its content and live-event resources to help them cut through the noise and find the solutions necessary to optimize their performance. In addition to the Chief Marketer 200, Chief Marketer also produces the PRO Awards and annual training events including Leaders of Brand Activation and B2B Leadscon. Learn more at www.chiefmarketer.com. ABOUT CPG AGENCY Since 1985, CPG Agency designs disruptive, impactful experiences that connect top brands to the ideas that drive critical initiatives and grow business. Each experiential solution inspires action and creates brand advocates. Through live events, immersive experiences and ongoing engagement strategies, CPG inspires brands to act by creating “Belief through Experience.” To learn more, please visit www.cpgagency.com.