Business Development Representative

Job Description


Business Development Representative (BDR) is responsible for expanding CPG Agency’s client base. This individual uses prospecting strategies to identify new prospects and they initiate the first outreach with potential clients. BDR conducts exploratory calls with prospects to see if they’d be an ideal client. He/she knows CPG’s offerings inside and out and can communicate our value proposition to prospective clients.

This individual’s main goals are to identify and qualify leads, book meetings and build a responsible pipeline for the sales team.

The BDR is part of the Sales and Marketing team and reports to the Chief Growth Officer.


  •  Use prospecting strategies to lead initial outreach to prospects
  •  Identify the needs and challenges of the prospective customer
  •  Determine the prospect’s interest in CPG’s services
  •  Schedule meetings for sales team and prospects
  •  Assist the development, customization and delivery of RFP and RFI responses
  •  Develop a fluent knowledge of CPG’s best case studies, capabilities and products to help position CPG as best-in-class
  •  Ability to work and thrive in a fast paced, dynamic environment, under tight deadlines


  • Analytical with a strong, data-informed and strategic point of view
  • Highly organized, results-oriented and driven
  • Collaborative style and engaging interpersonal skills
  • High standards of quality, efficiency and effectiveness (high performance)
  • Strong networking capabilities
  • Provide accurate and detailed communications, pipeline and financial forecast within Salesforce
    and Hubspot
  • Knowledge of emerging solutions, technologies, platforms (LinkedIn, Salesforce, etc.) and selling
  • Ability to tell a compelling story
  • Impeccable communicator; able to be clear and concise through phone calls, web conferencing
    and email communication with people of different levels in an organization (including executive
    leadership, c-suite)
  • Entrepreneurial, driven and proactive
  • Keen eye for detail and a creative flair for presentations
  • Passion to grow a business and fire to hunt for the next new business WIN
  • Education: Bachelor’s degree preferred
  • Work Experience: 3+ years of proven new business development experience


No submissions will be considered without a cover letter. No phone inquiries accepted. Equal Opportunity Employer.

About CPG

Formerly Creative Producers Group, CPG was founded in 1985. From the beginning, we’ve taken a strategic approach to business meeting production and content creation. That focus has allowed us grow into a corporate engagement agency that helps brands emotionally connect with their people through live experiences, experiential engagement and immersive digital solutions. Our ultimate aim is to design transformative experiences that connect people and grow business.

CPG is also a member of The Nitrous Effect™, a unique cross-company collaboration of senior specialists that solve complex brand challenges better and faster than the traditional holding company model.

If you’re passionate about doing great work (while having fun) every day, we want to meet you. Qualified candidates should submit their resume and cover letter to ([email protected]). No submissions will be considered without a cover letter telling us your favorite junk food.

No phone inquiries accepted. Equal Opportunity Employer.

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