X Lab Live 2025
Oct 14-16, 2025 | St. Louis, MO
Discover new perspectives, foster authentic connections, and reveal visionary insights at a three-day, invite-only gathering for event professionals.
What you can expect
X Lab is not your typical event industry conference. This intimate gathering is highly interactive, engaging, and will open your eyes to new possibilities, tactics, and trends. The nearly 3-day event will include:
- Illuminating Presentations
- Eye-Opening Discussions
- Hands-On Workshops
- Sensory-Filled Field Trips
- Co-Created Sessions
- Special Guests & Surprises!
*All meals, sessions, and activities are on CPG Agency!
What Previous Attendees Had to Say:
X Lab Live 2025 Agenda
Tuesday, October 14
- 3pm – Welcome Session, Happy Hour & Dinner Experience to Follow
Wednesday, October 15
- 8:30am to 6pm – Breakfast, Sessions, Lunch & Field Trips
- Optional dinner experience to follow
Thursday, October 16
- 8:30am – Breakfast
- 9:30am to 12pm – Sessions, Activities & Closing Ceremony
X LAB IS ONLY
AWAY.
Meals. Activities. Hotel. Transportation.
WHAT'S INCLUDED?
All meals, sessions, and activities are provided by CPG Agency!
Simply book your own airfare, ground transfers, and hotel. We’ll take care of the rest!
Hotels:
Hilton St. Louis Ballpark | Official X Lab Hotel | 5-minute walk
Take advantage of our pre-negotiated room block rate: $165 per night++
Not a Hilton-loyalist?
The following hotels are also conveniently located within walking distance of the event/our office:
Hyatt Regency St. Louis at The Arch (5-minute walk)
Hotel St. Louis – Autograph Collection (5-minute walk)
Marriott St. Louis Grand (10-minute walk)
Are you ready to experience X Lab?
register today!
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