5 Ways Chatbots Will Revolutionize the Event Industry:
We’ve talked about technology trends at events, and even the augmented reality trend that will move your meeting forward, but there’s another trend every event organizer should know.
Corporate event planning will get a lot easier with chatbots at the helm of the attendee experience. Since event success is measured by attendee engagement, why not kick off that engagement in the palm of their hands? With the rise of messaging technology, here are 5 reasons to start investing in chat technology.
1. Concise Communication:
This technology makes it possible for your attendees to have any of their questions answered easily, from purchasing a ticket to finding a hotel to learning the dress code to registering for a session. Quick, precise answers leave no room for confusion for your attendees.2. Feedback & Future Planning:
As you pore through the log of inquiries from your attendees, you can discover the frequently asked questions that previously weren’t even on your radar. This is real-time feedback and data that you can react to immediately.3. Save Time and Money:
Free up personnel time from fielding FAQs, directions and session information and let the chatbots do the work. Your attendees still receive a personalized, interactive experience at a reduced cost to you. Plus, this feature could potentially replace an event app leading to further savings.
4. Convenient Platform:
Statista reports that 75% of mobile users leverage messaging tools. Meet your attendees where they live. From Facebook Messenger to WhatsApp to LinkedIn, etc., they are connected to their mobile device and constantly use it to access information. A simple chat interface gives them immediate gratification for any query they may have.5. Increased Branding:
If you have an avatar or mascot or recognizable leader within your business, why not make them the face of your chatbot. This presents an increased level of engagement with your attendees and could add another element of fun to the experience. Obviously chatbots, and any form of technology, bring with them a myriad of risks and challenges, from compliance to privacy to limitations. All of these will need to be carefully vetted by your team and clearly communicated to your users before launch, but the benefits are apparent. Thanks to the simplicity of this conversational AI, chatbots will appeal to attendees of all ages thanks to their engaging features. Cost-savings, ease of use, data-driven feedback and overall innovative appeal will easily make chatbots the talking point of your next corporate conference, meeting or event.