About Us

Since 1985, we’ve evolved from an event production house into a full-service corporate engagement agency. Now, working alongside our favorite brands is what we’re all about.

Across events and culture, we instill the belief necessary to match your business outcomes with your people approach.

Creative + Collaborative = Our Process

We work as an extension of your team to deliver strategic, creative solutions with the heft of a large agency, yet the speed and agility of passionate specialists.

Here’s how we create an impact for your business and navigate the aftershocks with ongoing, engaging communications:

CPG Capabilities

Our Client Partners

We help brands transform their moment into a movement:

  • Nestle White Logo
  • ServiceMaster White Logo
  • Ab InBev White Logo
  • ACI Worldwide White Logo
  • AstraZeneca White Logo
  • Mendix White Logo

The CPG Leadership Team

We surround ourselves with energetic, inspiring people who own their roles at CPG Agency.

KeithAlper

CEO, Co-Founder

With over 30 years of expertise in marketing, branding, business strategy and event production, Keith has produced events, video/film, broadcast and major entertainment projects across the world. His uniquely strategic, creative leadership helps steer the agency while leaving room for his love of producing large-scale projects. An active member of the entrepreneurial community, he serves as a high-level strategist, innovator, board member and consultant for many Fortune 500 companies, CEOs and executives, as well as large non-profits. He recently released his first book, “From Like to Love.”
Engaged employees outperform others by more than 20% in productivity and profitability. I love helping clients engage their people.
SharonReus

President

As president, Reus oversees the agency’s experience offerings. A 30-year veteran of the communications and events industry, Reus is passionate about using strategic content to create “belief through experience,” and brings that same passion to her leadership of the agency. As a producer, Reus created large-scale corporate events. Her expertise encompasses experience design and strategy, content creation, audience engagement, and technical support.
I love collaborating with clients and the CPG team to create experiences that move and motivate employees, franchisees or customers.
SteveFriedman

Co-Founder, Chief Strategist

For nearly four decades, Steve has seen and done it all for brands across every industry and continues to be the intellectual and creative fuel behind many of CPG’s projects. His career has included everything from producing concerts, large-scale public events to launch ceremonies for fighter jets. More recently, Steve has also helped CPG clients strengthen their culture and re-imagine their employee experience. As Chief Strategist, Steve helps ensure the strategy of our work is aligned with client’s goals and loves working with global brands to develop immersive and impactful experiences.
I love the creative process – taking a blank piece of paper and turning it into something that connects with an audience.
MichaelTaylor

VP, Sales & Marketing

Michael has more than 15 years of experience in marketing, communication and business development, having spent the majority of that time with CPG. Throughout his tenure with CPG, he has led the agency's marketing and business development efforts, and spent several years leading account teams for event production and experiential programs for Fortune 1000 brands across retail, healthcare, travel, franchising, national nonprofits and many others.
StephenRastberger

Director, Production Services

Stephen has a broad background that includes experiential marketing, live entertainment production, and management of mobile marketing tours for several Global Fortune 500 companies. As the Director of Production Services, Stephen’s focus is on supporting the production and account teams throughout a project’s development and execution. He takes pride in crafting solutions to complex logistical challenges and delivering a product that exceeds client expectations.
MattEres

Manager, Client Services

Matt brings more than 15 years of live event, sales, marketing, and sponsorship experience to CPG. His expertise spans a wide spectrum, including executive positions in sports, sponsorship and entertainment at the team, league and agency levels, as well as across multiple departments in Live Events, Business Leadership, Corporate Sales, Marketing, Communications, and Business Development.
Our values steer the path to success for each project and partnership:
  • Resolute
    Integrity

  • Open
    Communication

  • Constant
    Curiosity

  • Purposeful
    Growth

  • Innate
    Passion

And it’s not just our clients who see the results:

CPG Award Winning Agency - 2021