About Us

Since 1985, we’ve evolved from an event production house into a full-service corporate engagement agency. Now, working alongside our favorite brands is what we’re all about.

We’re about engagement.

Whether it’s through events, culture, partnerships, etc. - we know how to capture attention and deliver powerful messages to your people.

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We’re about teamwork.

From our team to yours, we know how to meet people where they are, establish a collaborative process, get creative and get results.

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We’re about creating a movement.

What good is an experience if it isn’t built around a bigger strategy for fostering brand advocates who will grow your brand?

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Across events and culture, we instill the belief necessary to match your business outcomes with your people approach.

Creative + Collaborative = Our Process

We work as an extension of your team to deliver strategic, creative solutions with the heft of a large agency, yet the speed and agility of passionate specialists.

Here’s how we create an impact for your business and navigate the aftershocks with ongoing, engaging communications:

CPG Capabilities

Our Client Partners

We help brands transform their moment into a movement:

The CPG Leadership Team

We surround ourselves with energetic, inspiring people who own their roles at CPG Agency.

KeithAlper

CEO, Co-Founder

With over 30 years of expertise in marketing, branding, business strategy and event production, Keith has produced events, video/film, broadcast and major entertainment projects across the world. His uniquely strategic, creative leadership helps steer the agency while leaving room for his love of producing large-scale projects. An active member of the entrepreneurial community, he serves as a high-level strategist, innovator, board member and consultant for many Fortune 500 companies, CEOs and executives, as well as large non-profits. He recently released his first book, “From Like to Love.”
Engaged employees outperform others by more than 20% in productivity and profitability. I love helping clients engage their people.
AndrewDeutschmann

COO

As a member of the Executive Leadership Team, Andy oversees day-to-day operations and admin functions. He brings a special balance of strategic thinking, business acumen and problem-solving skills to help fuel the agency’s productivity and growth, promote innovation and increase productivity across the agency. Andy’s agency experience and blend of skills give him a strategic, executional edge as a problem solver.
I love building – whether it's constructing a team, a business or a literal building.
LizMurnin

SVP, Sales & Marketing

With a nearly 20-year career crossing corporate and agency development and management roles, Liz brings a holistic perspective, efficient process and creative acumen to each client relationship. She employs a multi-disciplinary approach to match best-in-class experiences with business objectives and has shared that solution with audiences across a wide variety of the biggest brands in the world.
I look forward to partnering with you to craft employee-first solutions to meet your most important business challenges and goals.
SharonReus

President

Sharon leads CPG’s team of Account Directors and Experience Producers. An accomplished producer and creative strategist with over 25 years of experience, Sharon has produced large-scale meetings and projects all over the world. She is passionate about using strategic content to engage, inform and move audiences, with a unique ability to grasp big-picture business objectives while remaining focused on the details that make a good experience great. She brings that same passion to leading and supporting her teams to create high-quality experiences that exceed customers’ expectations.
I love collaborating with clients and the CPG team to create experiences that move and motivate employees, franchisees or customers.
SteveFriedman

Chief Strategist, Co-Founder

For over three decades, Steve has seen and done it all for brands across every industry and continues to be the intellectual and creative fuel behind many of CPG’s projects. His production career began at Maritz and grew from producing meetings and concerts for thousands to designing experiential tours, booking A-list talent, launching Middle Eastern fighter jets and booking meetings in nearly every major hotel in the country. Above all, he loves working with global brands to develop strategy and execute large scale events.
I love the creative process – taking a blank piece of paper and turning it into something that connects with an audience.
Our values steer the path to success for each project and partnership:
  • Resolute
    Integrity

  • Open
    Communication

  • Constant
    Curiosity

  • Purposeful
    Growth

  • Innate
    Passion

And it’s not just our clients who see the results: