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Corporate Event Planning KPIs That Drive ROI
In corporate event planning, it’s ROI or bye-bye. We all have KPIs to hit, so how do you effectively measure them to...
How Brands Are Changing the World Through Hurricane Relief Efforts
For many throughout Texas, Florida and surrounding areas, time has stood still these last few weeks. As...
The 7 HR Trends Dominating 2017
(The following is a guest post and infographic from our friends at CareerMinds.) To better engage with your people -...
Amplify: Post-Convention Tool for Franchise Engagement
Conventional wisdom tells us that the more we connect our franchisees to the brand message, the more we all profit in...
CPG Agency Named Top 100 Event Agency by Event Marketer “It List”
The 15th annual It List recognized the St. Louis-based agency for their dedication to disrupting the status quo and...
All In: How Sponsors Take Your Event to the Next Level
Sponsors. Here to make your corporate event planner life easier, right? Traditionally, sponsors have always...
Reimagining Franchisee Engagement at IFA 2018
Panera Bread. Jimmy Johns. Sport Clips. Besides being among the largest franchises in the world, these brands share one...
Corporate Event Planning: How to Combat Information Overload
How much of your attendee's session time is spent taking notes? How often do those notes get revisited? The only thing...
Health and Wellness Strategies to Engage Event Attendees
Exercise and healthy eating habits…. it's the elephant in the room at your corporate event. Conferences carry a bad...
5 Non-Traditional Strategies to Amplify Your Next Event
'Meeting' can be a dirty word... It carries a lot of baggage from the old ways of doing things- from pontificating by...
PCMA Elevates the Event Experience at EduCon 2017
We're all behavioral designers on a mission. To break people from their comfort zone. To propel new ideas forward. To...
Pre-Event Engagement Tactics For the Purposeful Planner
Do you know what an event planner's worst nightmare looks like? A completely set up conference center with a scarce...
Snapchat’s Latest Search Feature Targets Attendee Experience at Events
Pics or it didn't happen... While it may not be the official theme of your annual convention, it's typically the...
VR: The Final Frontier
Event professionals have been hearing about the coming Virtual Reality wave for years now, but buzzwords and industry...
Key Metrics to Define Your Event’s Success
Demonstrating ROI on an internal corporate event can seem like a daunting task. Especially when compared to public...
How Experiential Marketing Drives Internal Communications
Stop me if you've heard this one before: Your employees aren't engaged with your company's message. Yes, I'll spare you...
Best Practices for Corporate Event Breakout Sessions
When you picture a big corporate event, you're probably zeroing in on the General Session - the big, inspiring keynote...
5 Common Mistakes to Stop Making At Your Conference
Murphy's Law states anything that can go wrong, will go wrong. Murphy's Event Law can take that to a whole new level......
7 Trends to Watch at the 2017 Experiential Marketing Summit
"Experiential" may sound like a buzz word - until you see it in action. As Event Marketer's Experiential Marketing...
The Heroic Journey: 6 Steps to Leadership Development
You may not have realized it, but you’re familiar with the plot structure known as “The Heroic Journey.” Almost...
How Purposeful Corporate Event Planning Drives Engagement
When the proper event planning has taken place, improving attendee engagement at your next corporate meeting is a...
Does Your Onboarding Process Fit Your Company Culture?
If you've ever transferred to a new school, then the first day of a new job feels eerily familiar. Curious stares...
CPG and Southwest Airlines Prepare for Experiential Marketing Summit 2017
With May on the horizon, CPG Agency and Southwest Airlines prepare to share their story and results during an...
Top Speaker Presentation Tips to Engage Your Audience
Every event speaker, emcee or host is after the same thing: an engaged audience. No one wants a boring meeting, and...
Employee Engagement Starts with the Right Council
High performing businesses have a secret to their success. No, it’s not all innovative ideas - though that's typically...
Mobile Event App Features that Drive Engagement
The easiest way to take an attendee from a passive observer to an active participant is to have a robust mobile event...
Gen Z Resources to Help Engage Your Employees
As Millennials take bigger leadership roles in the workforce and Gen Z starts showing up and collecting paychecks, CPG...
How to Include Non-Attendees At Your Next Conference
At some point, we've all played the role of the out-of-towner, the no-show, the non-attendee. Getting everyone to RSVP...
Top Event Trends To Drive Engagement in 2017
Want your next corporate conference to stick with your attendees? The corporate event planning experience needs to...
Connect Your People with Your Company Culture
The secret to improving connections between your people and your company culture begins with a simple task: take a...
The Icebreaker Challenge: Networking Ideas At Corporate Events
The idea of networking at a large corporate event will accelerate plenty of attendee heart rates. But since an event...
Using Virtual Reality to Cultivate a Shared Event Experience
No matter the theme or the agenda, events are live experiences that bring people together in a meaningful way. Attendees...
Avoid Generational Collisions in the Workplace
(David Stillman is a generational expert, corporate keynote speaker and best-selling author of two books, The M-Factor:...
6 Ways Your Corporate Event Can Deliver ROI
The difference between business success and extinction isn’t simply having a good idea or product - it’s having...
5 Ways Chatbots Will Improve Corporate Events
A couple birthdays ago, I met Alexa. She immediately found her way to my heart by dishing out the latest weather, news,...
An Event Agency Reflects on 2016
‘Twas the week between Christmas, Hanukkah, & New Years And all through the agency Just a few creatures...
How to Keep Your Franchisees Feeling Merry and Bright!
If you own a business, the holidays can be a stressful time of the year, but also the most lucrative. And if you're...
Navigating the High “C’s” of a Vendor Partnership
We don't know what we don't know. It's the unfortunate truth that can hinder a relationship from blossoming to its...
Engage Your Audience with Facebook Live
Back in 2014, Facebook CEO Mark Zuckerberg made the bold claim that within five years, most of Facebook’s content will...
4 Strategies for Building a Franchise Brand
How do you keep your brand intact within the franchise space? Customers can access tons of information faster than ever...
Thanksgiving: The Original Event
As an agency who's built our business around gathering your people together in a meaningful way, we hold the original...
Top 5 Takeaways from INBOUND 2016
Along with 19,000 other marketers from over 90 countries across the globe, CPG was all over HubSpot's annual conference...
2 Ways to Turn Retail Associates into Brand Advocates
In retail, a brand's success runs parallel with their customer service. Therefore, the people on the frontline of the...
Communicating On and Offline in the Retail Industry
The retail industry has taken a hit recently as some brands struggle to thrive in the eCommerce space where a brick and...
CPG Knows Food: Our Top 3 Tips on Engaging Restaurant Employees
CPG has a wide range of industry experience through our diverse client list, from airlines to cosmetics to restaurants...
CPG Named Top 50 Event Company by Special Events Magazine
CPG has been listed as one of the biggest players in the event industry in 2016. CPG was named to Special Events...
TEDxStLouisWomen Brings Ideas Worth Spreading to Community
TEDxStLouisWomen, the largest women’s event in St. Louis, takes the stage at the Peabody Opera House on Thursday,...
Your Meeting is Boring (5 Ways to Change That!)
There, we said it. Sure, not every meeting is boring, but it can be a challenge to make your corporate meeting or...
Millennials: Retaining the Future Legacy of Your Business
Brush off that Millennial fatigue. Sure, we see that word thrown around a lot, and we're inundated with blogs offering...
Company Culture is an Investment, Not an Expense
Company culture, by its very nature, is a concept that's often hard to pinpoint a definition for. We struggle to find...
An Open Letter About the RFP Process
To those leaders considering an RFP for their next communication project or large event: On behalf of all my colleagues...
Engagement Strategies That Emotionally Connect with Your Employees
Do your people feel connected to the company’s success? If you’re not fostering emotional connections with your...
The Anatomy of the Attendee Journey Map
What is an Attendee Journey Map? Also known as an event roadmap or the attendee experience, this useful event planning...
8 Timeless Staples of an Engaging Meeting
You’ve probably heard the expression “the only constant in life is change.” It’s not a new thought – the Greek...
3 Internal Communication Strategies for the Financial Industry
If you work in the financial, insurance or healthcare industry, you're navigating through a sea of new regulations,...
How to Engage Retail Associates with Digital and Live Experiences
Learn more about the importance of live experiences and digital solutions for the retail industry in the new CPG and...
5 Event Marketing Strategies from Rio’s Opening Ceremony
The four-hour long 2016 Olympics Opening Ceremony in Rio had a slashed budget (12 times less than the budget for...
4 Things I Learned During My Event Agency Internship
The following is a recap of a recent CPG internship by Noella Hwande> I’ve met too many people who don’t love...
5 Innovative Tech Trends in Event Production
Your event needs to evolve to match the way your attendee learns. Through the years, off-the-shelf events are collecting...
Why Pokémon Go’s Augmented Reality Should Be at Your Next Event
When a product increases a company's value by 7 billion dollars, we pay attention. That's where our fascination with...
3 Tips to Engage Your Retail Associates
Notice that “Help Wanted” sign outside the department store? They seem to be hanging from more and more stores these...
The CPG Way
Back in 1985, while the rest of the world was investing in DeLorean Motor Company stock or trying to skateboard while...