About Us
Since 1985, CPG Agency has crafted immersive events and experiences for some of the worldās most admired brands. We connect hearts and minds, engage audiences, energize teams, and drive business forward across corporate meetings, experiential activations, large-scale events, and strategic communication.
As a nationally recognized experiential and event production agency, we design transformative experiences that connect people, inspire action, and deliver measurable results.
Our Story
Our story is one of innovation and partnership. Co-founded by Keith Alper and Steve Friedman while working together at a Six Flags theater in the 1980s, a simple request to create a slideshow for a corporate meeting led to what became a decades-long partnership.
They quickly recognized a need in the marketplace, not just for great meeting and event production, but for creativity and content development to combine for meaningful results. This is where Creative Producers Group, now known as CPG Agency, was built.
Our history is defined by the relationships weāve built. With consistent growth across revenue, clients, and employees, CPG expanded, executing events nationally and internationally.
Today, CPG Agency has grown into a dynamic team of storytellers, designers, producers, dreamers, artists, and strategists. With an international footprint, our team brings a unique brand of immersive storytelling to audiences across a diverse client roster of Fortune 1000 brands. We are committed to continuous growth, constantly evolving our craft to set new standards and deliver unparalleled results. By combining our collaborative spirit with an unwavering focus on excellence, we are building the future of brand experiences.
Award Winning Work
Our Values
Our values steer our path to success for our people, and each project and partnership.
ACCOUNTABLE
We take ownership of our commitments and deliver on our promises, building trust with our clients and each other.
COLLABORATIVE
We believe the best results come from working together across diverse teams, fostering an environment where every voice is valued.
INVENTIVE
We continuously explore new ideas and technologies to create fresh, impactful experiences that push boundaries.
GROWTH-ORIENTED
Weāre always learning and evolving, embracing new challenges to hone our skills and expand our capabilities.
PASSIONATE
We bring genuine enthusiasm and dedication to every project, fueling a commitment to excellence in all we do.
Keith Alper
CEO & Founder
Andy Deutschmann
President, Nitrous Effect
Sharon Reus
President, CPG Agency
Michael Taylor
VP, Sales & Marketing
Jamye Mann
VP, Agency Operations
Matt Eres
Director, Client Services
Tom Kiehl
Director, Creative Services & Business Operations
The CPG Leadership Team
We surround ourselves with energetic, inspiring people who own their roles at CPG Agency.
Our Client Partners
are you ready to experience results?