About Us

Since 1985, CPG Agency has crafted immersive events and experiences for some of the world’s most admired brands. We connect hearts and minds, engage audiences, energize teams, and drive business forward across corporate meetings, experiential activations, large-scale events, and strategic communication. 

As a nationally recognized experiential and event production agency, we design transformative experiences that connect people, inspire action, and deliver measurable results.

Our Story

Our story is one of innovation and partnership. Co-founded by Keith Alper and Steve Friedman while working together at a Six Flags theater in the 1980s, a simple request to create a slideshow for a corporate meeting led to what became a decades-long partnership. 

They quickly recognized a need in the marketplace, not just for great meeting and event production, but for creativity and content development to combine for meaningful results. This is where Creative Producers Group, now known as CPG Agency, was built.

Our history is defined by the relationships we’ve built. With consistent growth across revenue, clients, and employees, CPG expanded, executing events nationally and internationally. 

Today, CPG Agency has grown into a dynamic team of storytellers, designers, producers, dreamers, artists, and strategists. With an international footprint, our team brings a unique brand of immersive storytelling to audiences across a diverse client roster of Fortune 1000 brands. We are committed to continuous growth, constantly evolving our craft to set new standards and deliver unparalleled results. By combining our collaborative spirit with an unwavering focus on excellence, we are building the future of brand experiences.

Award Winning Work

Our Values

Our values steer our path to success for our people, and each project and partnership.

ACCOUNTABLE

We take ownership of our commitments and deliver on our promises, building trust with our clients and each other.

COLLABORATIVE

We believe the best results come from working together across diverse teams, fostering an environment where every voice is valued.

INVENTIVE

We continuously explore new ideas and technologies to create fresh, impactful experiences that push boundaries.

GROWTH-ORIENTED

We’re always learning and evolving, embracing new challenges to hone our skills and expand our capabilities.

PASSIONATE

We bring genuine enthusiasm and dedication to every project, fueling a commitment to excellence in all we do.

Keith Alper

CEO & Founder

Andy Deutschmann

President, Nitrous Effect

Sharon Reus

President, CPG Agency

Michael Taylor

VP, Sales & Marketing

Jamye Mann

VP, Agency Operations

Matt Eres

Director, Client Services

Tom Kiehl

Director, Creative Services & Business Operations

The CPG Leadership Team

We surround ourselves with energetic, inspiring people who own their roles at CPG Agency.

Our Client Partners

are you ready to experience results?

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