Before The Event 

Before the lights go down, thoughtful video production sets the stage for building excitement and anticipation, lays the foundation for key messages to be delivered onsite, and helps drive pre-event marketing and registration. 

1. Event Teasers

This is a cost-effective solution to drive awareness, build interest and intrigue, hint at what’s to come and ignite curiosity among your audience. With footage from the previous year’s event, motion graphics, images, or stock footage, teaser videos should be brief and produced to create FOMO, much like that blockbuster movie trailer. 

2. Speaker Introductions

Personalize the event experience by showcasing your speakers’ stories and expertise through engaging video profiles. Speaker introduction videos also humanize your lineup and increase audience anticipation for their presentations, not to mention more impactful promotion if you’re banking on that A-list keynote to help drive registration. Many paid speakers have a promo package that includes photography, b-roll, or an existing intro video to take advantage of. 

See Also: How To Choose A Keynote Speaker

3. Know Before You Go

We’ve all received them, lengthy emails detailing what to expect, where to be, and what to wear. Flip the script with a short, engaging video that outlines the highlights of what to know, while also offering a sneak peek of the location, offsite events, where registration will be located, etc. Think about shooting this in conjunction with a site visit. This could even be part of a series of event teaser videos.

During The Event 

Video should be an integral component of your content being presented onsite during the experience. Similar to this meeting could’ve been an email, think about how that PowerPoint should be a video… 

4. Powerful Opener 

This is a critical opportunity to set the tone for the entire experience. It’s your first impression with your audience in the room. What kind of emotion do you want them to feel? A powerful opening video should be aligned with the experience and your key messages. It can be emotionally moving, filled with humor and self-deprecation, high-energy and motivational, but always be inspiring and engaging. 

5. Day In The Life/Employee Interviews

This is a great example of how to share best practices and peer-to-peer information. Day-in-the-life profiles of high performers offer a personal glimpse into how they set an example for others in your organization with an intimate look into their daily work lives. Similarly, a series of interviews with employees offers a broader perspective from varying roles. 

6. How It Works/How It’s Made 

Whether it’s an exciting new product or a detailed process, video is the best way to showcase how the sausage is made. Even if in a longer format, video gives you the ability to hone in on key areas and visuals that a PPT just can’t offer. It’s also important to think about how videos like this can augment presentations, not replace them entirely.

7. Award Winner Profiles 

Profiling award winners is a great way to show appreciation, share best practices, and humanize their stories. These videos can be shot and edited in the award winners’ locations prior to your event, or even done onsite to be quickly edited for the awards dinner. 

See Also: A Guide To Corporate Award Ceremony Production

8. Humor/Spoof Videos

Most organizations are willing to have a little fun and laugh at themselves. Showing humor and/or spoof videos at your meeting with executives demonstrates their vulnerability while getting some laughs. These can also bring levity to sensitive subjects.

After the Event 

Keep the momentum going long after your event concludes with thoughtful post-event video content – much of which you already have! 

9. Onsite Highlight Videos

An oldie, but goodie, an onsite video team captures all the highs and key moments of the experience to be edited and shared in your closing session. With an onsite video team, they can also capture needed b-roll and sound bites for use in promoting next year’s event.

10. Attendee Interviews/Testimonials

Another great benefit of an onsite video team is capturing attendee interviews. These can be formal, sit-down interviews to gather and share information, or man-on-the-street style to organically capture sound bites throughout the event. Both of these can be used in a number of ways beyond just the meeting, including promoting next year, for use in recruiting, marketing, employee engagement, and much more. 

11. Editing Onsite Content 

This is an often-overlooked opportunity. Nearly all large-scale plenary sessions are being recorded. This alone, combined with footage captured by an onsite video team, gives you a tremendous platform to edit key moments of content to be utilized long after the event. Consider investing in recording your breakout sessions as well to gather even more content for use after the meeting to reinforce key messages. 

Harness The Power Of Video At Your Corporate Event

Great video production is not just about capturing moments – it’s creating engaging content that is more memorable and resonates long after the event concludes. While these ideas are both strategic and tactical, it’s important to think about where your investment has the most impact. You know your audience best. Our team at CPG works with corporate event planners to think creatively about how to achieve your experiential goals and maximize your content strategy by exploring new avenues for video innovation.