The Crown Jewel of any Engagement Strategy is a Live ExperienceNothing can match the energy of getting your people together in one place to celebrate their accomplishments, share best practices, create new goals, and strategize how to tackle them. The connections made through this collaborative environment open up so many doors for your people. And as we know, their engagement is your success. CPG’s 30 years of production experience makes us champions in the event space. We recommend ditching the seated, lecture-style breakouts and replace them by filing the space instead with physical (or virtual) content that people can learn from while interacting with other attendees. A key component in an event’s success is its messaging, but don’t worry, we’ve got you covered there, too.
Internal Communication is KeyKeep your people continuously informed by maintaining a steady flow of content through various communication channels. They should never have to sit and wonder what your company’s goals are and how their individual goals align.
Attendee Journey Map: An Attendee Journey Map outlines all the communication surrounding your event. With this detailed plan, we help you map out the messaging itself, as well as the channels, frequency, and any other outside the box solution we can think of! In the retail industry, it’s likely that a large part of your messaging will center on the customer experience. We will help you take this, and any other key initiative, and support this messaging before (so attendees know what’s coming and have background), during (so that the perfect blend of information and inspiration hits at just the right moment), and after (so that inspiration can live on and be applied long-term). Planet of the Apps: There are so many engaging ways to bring apps and other immersive digital platforms into your brand. Provide an event app that connects people with their peers onsite, gives live content opportunities, and houses all scheduling and details in one user-friendly place. It’s also a great idea to take your training digital, if you haven’t already. These interactive platforms can set up virtual scenarios that prepare your people to excel at customer service. When we provide our clients with incredible custom apps and digital, we turn to our Nitrous Effect partner, RevUnit. Together, we empower your in-store talent with experiences and meaningful communication strategies that fuel new momentum for retail innovation. Check out the video below to learn more: