CPG Agency Named a Top 200 Non-Advertising Agency by Chief Marketer

The St. Louis-based agency is once more added of best engagement and activation agencies across 11 categories and specialties spotlighting the fastest-growing channels of marketing. CPG is honored to be back on the CM200 list of the best non-advertising agencies. Chosen for quality of work, creativity, reputation and innovation, CPG Agency adds the 2020 recognition to this year’s list of distinguished awards, including Event Marketer’s “2019 It List” of the top 100 event agencies and two “B-to-B Hidden Gems” awards for Best Employee Engagement Event and runner-up for Best Overall B-to-B Event. Winners were selected based on several criteria including insightful client testimonials; outstanding case study submissions; high caliber, consistent work across programs and clients; innovative and creative executions; and bold and inspiring concepts and ideas that are moving the industry forward. While many agencies were considered, the 200 agencies selected for this year’s program have been deemed thought leaders in their craft and representative of the best of the industry.
“We’re very thankful for clients who trust us to be bold and purposeful with our solutions,” said CEO and Co-Founder of CPG Agency, Keith Alper. “Our goal with every project is to create belief that powers a positive change for the client, their business goals and their people. I continue to have so much pride for the work we do and the amazing clients we get to do it for.”
Alper recently wrote the book on inspiring emotional commitment from employees and customers with “From Like to Love.” CPG Agency continues a record-breaking revenue and retention streak across the business as they continue to design result-driven corporate events and internal engagement strategies that transform moments into movements for their clients. Strategic partnerships across the industry, including with Maritz Global Events, the world’s leader in event logistics, have helped CPG Agency break into new verticals like automotive, pharmaceuticals and user conferences. Top brands like Southwest Airlines, Ulta Beauty, Jimmy John’s, Carnival Corporation and O’Reilly Auto Parts have benefited from CPG’s unique live experiences, internal engagement and immersive digital solutions.
“Many of the marketing disciplines that were once considered ‘below the line’ have come into their own and become some of the most powerful marketing tools in the marketing mix,” says Jessica Heasley, Group Editor & Publisher at Chief Marketer. “We created the CM200 three years ago to shine a spotlight on this vibrant and fast-growing agency community, and to help modern marketers find the partners that will help them craft the kind of campaigns that modern consumers demand.”
The CM200 features editorial listings and coverage of agencies spanning 11 categories, including Experiential, Sports & Entertainment, Promotion, Retail/Shopper, Digital/Content, Social Media, Design and Innovation, B2B Demand Gen, B2B Brand Engagement Marketing, B2B Experiential Marketing and Martech. CPG Agency emerged as a frontrunner for B2B Experiential Marketing category thanks to their core capabilities and specializations, examples of outstanding work, insights on culture and people, client testimonials and RFP execution. To view the Chief Marketer top marketing agencies of 2020, please visit: https://cm200.chiefmarketer.com/.


CPG Agency is a corporate engagement agency that specializes in live events and culture work. Since 1985, CPG Agency designs disruptive, impactful experiences that connect top brands to the ideas that drive critical initiatives and grow business. Each full-service solution is built to fit the client’s needs and budget, always inspiring action and creating brand advocates. By solving the before, during and after of each engagement strategy, CPG creates “Belief through Experience” across the entire attendee journey. To learn more, please visit cpgagency.com.


Global online content portal Chief Marketer, an Access Intelligence brand, arms aspiring CMOs with the tools, insights, data and training they need to master the “next frontier of marketing”—an age of marketing much less dependent on advertising and much more focused on the rest of the branding toolkit. CM has more than 150,000 readers who rely on its content and live events to help them cut through the noise and find the solutions necessary to optimize their performance. In addition to the CM200, Chief Marketer also produces the PRO Awards, and recognition programs including Masters of Martech and Future CMOs. Learn more at chiefmarketer.com.