Improve the LayoutIt only takes one wrong detail to leave a bad impression. This rings especially true for the overall format of your event and the layout you associate with it. Many things in this regard are variables – the event’s specifics, location and expected number of guests, etc. That being said, there are common threads that every good layout contains.
A good layout has to be inviting, engaging, and most importantly easy to move through.For common ports of entry like registration, some helpful signage (that is always on-theme) will go along way. If you’re anticipating more hiccups along the way, though, you might consider enlisting event staff to direct crowd control. Above all, you need to make it as smooth and easy as possible for your attendees to find the next step in their journey. Event producers have to appraise the location weeks or months before the actual event, and have contingency plans to fall back on. This is why having a good event RFP is very important. A poor event is one where attendees struggle to find where they want to be and therefore become disengaged.
Utilize Big DataWhile it’s great to have near endless possibilities for people to embrace, you can easily overwhelm your attendees by offering far too many options. That’s where the magic of modern data and A.I. can save you and your attendees a massive headache. Data analytics expert Bill Bosak explains how big data can create a more personalized experience by using the information made available when an attendee registers before the event.
For example, your attendees can put down that they work in as a regional manager. From there, your smart data can connect the dots and recommend breakout sessions about on-site management, building a network across cities and more.Big data is also a great way to convey information to an audience. Simon Austin’s article on Verizon Connect lists some of big data’s benefits including how presenters who visualize statistics using infographics are “43% more effective in persuading an audience to take a particular course of action.” As the purpose of events is audience engagement, organizers that use data as part of their preparation strategy can create a much more effective event.