This year, those creative inputs are being supported by the team here at CPG Agency. We’ve worked extensively with franchise event production for top brands like Jimmy John’s, Panera Bread and Sport Clips and IFA has asked us to elevate this year’s convention.Here are the main aspects of this year’s IFA Convention you can’t afford to miss:
IFA Annual Leadership ConferenceIFA2018 kicks off Saturday morning with the Annual Leadership Conference. Every year, this event serves as the perfect opportunity to get everyone on the same page and emotionally engaged for the week. This year will feature a keynote presentation from Don Fox, CEO of Firehouse Subs. After absorbing Don’s invaluable insight, we’ll hear from the Brass Tacks Council, a panel discussion made up of experienced senior-level franchise executives sharing insights, tools and best practices in leadership and business development. The Annual Leadership Conference closes out with a real-world case study of an actual franchise system before breaking for an interactive networking opportunity.
Next Stop: The BuzzImmediately following Saturday’s Annual Leadership Conference is The Buzz, the week’s first opportunity to kick-back and relax with your peers. This is the perfect time to connect with franchisees and franchisors from all walks of life. You never know who you’ll meet at these events or where those relationships will take you!
Featured Keynote: Rohan OzaSunday is where the real magic happens – the General Session. This year, IFA will kick off the main event with Rohan Oza, Hollywood’s “Brandfather” and Co-Founder of CAVU Venture Partners. Rohan is a multi-millionaire venture capitalist, entrepreneur and brand thought-leader. In fact, pop-culture icons have deemed Rohan as a “brand messiah.” If you need proof of his expertise, look no further than the household names Smartwater, Vitamin Water, Bai Beverages and Vita-Coco. Rohan’s experience makes him the perfect fit for this year’s keynote presentation, where he will focus on brand building and embracing disruptive, innovative thinking. If you want to be successful in this field, transmitting these marketing pillars into the franchising world is a must. The general session will also feature a State of the Association address from IFA Chairman Shelly Sun and IFA President & CEO Robert Cresanti.
Mini Super SessionsThe right presentation, from the right speaker, can change your life. Oftentimes, it’s as simple as the perfect word or phrase resonating with you. Sunday morning’s targeted, mini super sessions are a great opportunity to catch that life-changing idea and put it into action for your franchise. This year features a robust lineup of talented public speakers ready to tailor their professional insight specifically toward your franchising needs.
Dive Deeper into Franchise Operations with Breakout SessionsOkay, so you’ve spent the whole day listening to incredibly intelligent people share ways to improve your franchise. In order for these conventions to be constructive, though, we need to branch away from the philosophy at some point and start hitting on the reality. Breakout sessions are the perfect way to drive the overall message home. To accomplish this, professionals use these targeted sessions to demonstrate the practical way to apply all the theory you’re absorbing. Thanks to their specificity, there is almost certainly a breakout session you can benefit from. Even the General track offers a wide-variety of lessons geared toward giving your business immediate, tangible results. How to Engage Your Franchisee Convention Attendees and Non-Attendees, for example, can help a huge audience. This seminar informs attendees how top franchise brands are leveraging creative, experiential strategies to engage their franchisees and drive performance. Hosted by CPG’s own Steve Friedman, this session provides concrete ways to improve your franchise’s internal engagement through immersive experiences. Friedman will be joined by our clients Goddard Systems and Sport Clips, Inc.
It’s Time for Shark TankLarge conventions thrive off fun, innovative ways that keep the attendees entertained. One way IFA2018 is set to keep things fun, interesting and participatory is through the NextGen Global Competition. Shark Tank’s Daymond John will host this back-by-popular-demand contest that puts branding and entrepreneurship front and center. This year, thousands of applicants were narrowed down to 20 contestants. IFA attendees get to witness the final three companies as they jockey for prizes and investments from panel judges and members of the audience. The finals take place Tuesday night, an event you surely won’t want to miss.
Introducing Music ParadigmSpeaking of entertainment, music is making a huge splash at this year’s IFA Convention. In case you haven’t heard of Music Paradigm, they are an orchestra that offers an unforgettable professional learning experience. The ensemble places the audience amidst a live professional orchestra to simulate business challenges using music as a metaphor. Over the past few years, this practice has garnered national buzz, including this:
“You far exceeded my expectations… the music, the orchestra, and your use of this medium to promote the importance of leadership, responsibility and teamwork were extraordinary.” – W. Brett White, President & CEO of Cushman and WakefieldUnder the leadership of Maestro Roger Nierenberg, Music Paradigm demonstrates leadership lessons in an artistic way. The show emphasizes traits such as teamwork and responsibility, offering an entirely new perspective along the way. Although this exciting performance can apply to all areas of business, the underlying message is especially important to franchising professionals. Music Paradigm takes the stage Monday morning at 9:20am so grab a good seat!