The 20-Minute Keynote: Why Shorter Session Formats Rule 2026

In the high-velocity landscape of 2026, the traditional 60-minute presentation is rapidly becoming a relic of the past. As we navigate an era where focus is the ultimate commodity, event professionals must pivot to maintain audience interest. Today, the gold standard for conference agenda design is the 20-minute keynote, which is a format that respects cognitive limits while maximizing impact.

ROE: A Metric to Measure for C-Suite Success

Let’s face it: meaningful ROI attribution is difficult for many meetings and events. While traditional ROI is a vital metric for measuring financial returns, it often falls short when evaluating the full impact of a corporate event.

Using the Power of Shared Moments to Create Belief and Connection

It was just a few weeks after 9/11, and I was on my first flight in months. I was a new mom with a baby at home, and I was NERVOUS. The flight went smoothly and I had started to relax a little, but I was still alert – all my senses were working overtime. […]

Hybrid Event Trend Forecasts for 2022 and Beyond

It’s 2022 and we’re back, baby! Well, maybe not for everyone, but we’re getting there. Mandates and restrictions across the country are now nearly non-existent. Which is great for the majority of brands eager to get back to in-person events, but many organizations have realized the benefits of virtual and are continuing to add a […]

Metaverse Upskilling: Employee Development Trends and Predictions

In response to the changing work environments created by the digital revolution, businesses across all sectors are seeking better ways to drive employee training and development.  Known as “upskilling,” the practice of proactively training employees in the use of emerging technologies is vital if businesses hope to remain competitive in the digital age.  Traditionally, experiential […]

4 Types of Corporate Events to Engage Employees

Corporate events are perfect for interacting with your customers, but they also are a must for employee activation. In a corporate world that’s starved for connection, inspiration, and energy, events can turn things around and give a boost to your organization. But not all corporate events are created equally, and that means you have to […]