A Guide to Planning In-Person Events During a Pandemic

Like almost every aspect of life, the COVID-19 pandemic has changed the face of the events industry, creating a clear shift in the way events are organized, held and experienced. With many people avoiding crowds and social distancing practices in place across the country, live events are more challenging and costly to host, and virtual […]

KPIs and Other Key Metrics for a Successful Virtual Event

It’s no secret that virtual events became entirely necessary due to COVID-19. But even after the pandemic ends, they are expected to maintain an increased level of prevalence because of the rise of remote workforces and social connectivity through digital technology, as well as the technical capabilities and knowledge that we have developed amid the […]

Connect Corporate Event Attendees with a Powerful Brand Story

Don’t give them 4 — give them 2+2…