3 Ways to Enhance the Annual Corporate Event Experience:
1. EXPERIENTIAL:There’s that buzzword again. Apologies, but if you aren’t targeting your people with a multi-sensory experience – well, then you just have attendees, not participants! Tell your brand’s story in a unique, interactive way that lets them see, touch, hear and even smell (where appropriate) your total brand experience.
2. SOCIAL:We’re not going to tell you to make a Snapchat filter… but your attendees will. Social media is not just a clever name – it’s a connection to personal, unique communities. It’s belonging to something special, and the more avenues you create for your people to engage, network and be creative, the more content you’ll have to share that shows your brand love.
3. PHYGITAL(Are you noticing the pattern?) Everything is centered around engaging your people and giving them a platform to be a part of it all. Experiential and Social both prove useful channels to make “sticky” experiences for your attendees. Using VR/AR/AI etc. to merge their physical world with a digital world opens a whole new medium to elevate their experience. Brands that do this right (and customize it to their specific attendees’ needs, not just to make noise) effectively break through the clutter and effectively reach their audience.
When you utilize these three tools at your corporate event, you create an emotional connection to the attendee (that “Belief” we mentioned earlier) that they won’t forget, or keep to themselves. Now as a refreshed brand advocate, these stakeholders will share your message and extend your brand’s reach exponentially. Those are the results CPG Agency’s clients can expect when they buy into designing their annual event around people impressions that solve business objectives. See what it looks like for your next annual event by inviting us to the table when planning season starts!