Learn how to incorporate experience design to maximize engagement and ROI

Rather than taking a top-down approach to event management and production, experience design invites a variety of event stakeholders and partners into the discussion. If you hear someone saying, “We’ve always done it this way” during the planning process, it might be time to rethink your approach. We share experience design insights to drive engagement and business results at your next corporate meeting.

What’s included in the eBook:

  • What is experience design and how does it apply to events?
  • How to guide event decisions with an organizing principle, not just a theme or tagline.
  • Giving consideration to the audience perspective.
  • Mapping out the entire participant journey.
  • Why and how you should design all aspects of your event with one holistic team.

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