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CPG Agency’s event-driven and culture-inspired blog

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The Science of Event Atmosphere: Lighting, Sound & Design

The environmental elements of your corporate event like lighting, sound, and decor, are essential to influencing how employees feel and engage. A strong atmosphere isn't just about making things look good; it actively boosts morale, deepens company culture, and powerfully reinforces your key messages.

Event Experiences

July 25, 2025

Latest Articles

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How to Sell Sponsorship for your Virtual Event

1. Pre-event sponsor exposure It might not seem that virtual events could [...]

Event Production Tips

Jan 19, 2021

How to Make the Most of Your Virtual Meeting

Tech Alone Can’t Solve Your Meeting Problems If ever there was a [...]

Employee EngagementEvent ExperiencesEvent Production Tips

Mar 13, 2020

CPG Agency Named a Top 200 Non-Advertising Agency by Chief Marketer

The award caps off a big year for CPG [...]

Innovation Education

Dec 4, 2019

Smart Goals For Conference & Convention Producers (With Examples)

Measure your success with these metrics [...]

Event Experiences

Nov 20, 2019

CPG Agency Takes Top Honors In event Marketer’s “B-to-B Hidden Gems” Awards

Our Client-centric Approach Nets Another Award “CPG succeeds by focusing on our [...]

Event ExperiencesInnovation Education

Nov 13, 2019

Host A User Conference That Boosts Next Year’s Business Performance

User Conferences should solve these key objectives [...]

Event Experiences

Oct 23, 2019

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