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Crafting Events That Spark Inspiration and Imagination

The importance of designing events that do more than just inform cannot be overstated; they must inspire. When you do this, you foster creativity, participation, and emotional resonance. The business value of inspired events is clear: inspiration fostered at corporate events can bleed into the workplace and lead to consistent innovation, higher retention, team alignment, and stronger brand perception.

The Science of Event Atmosphere: Lighting, Sound & Design

The environmental elements of your corporate event like lighting, sound, and decor, are essential to influencing how employees feel and engage. A strong atmosphere isn’t just about making things look good; it actively boosts morale, deepens company culture, and powerfully reinforces your key messages.

CPG Recognized as 2025 Top 100 Event Agency

CPG Agency recognized by Event Marketer on their 2025 IT List as a Top 100 Event Agency.

CPG Agency is proud to announce its recognition on Event Marketer’s 2025 It List, the definitive ranking of the industry’s top event agencies. This acknowledgment represents our continued leadership within the experiential landscape.

CPG Agency Named Top 200 Experience Agency by Chief Marketer

CPG AGENCY NAMED TOP 200 EXPERIENCE AGENCY BY CHIEF MARKETER

CPG Agency has again been named to Chief Marketer’s CM200 list as one of the nation’s top experiential agencies. The 2023 CM200 lists represents the best of brand engagement and activation marketing agencies across several B2B and B2C categories.  “This is a special recognition and we’re again honored to be named alongside such great company […]

Experiential & Event Planning Trends for 2023

2023 event trends

Wow, another year that went by blazingly too fast! In 2022, many audiences met together live for the first time in 2-3 years. It also proved that face-to-face connections are not only valuable to meaningful engagement but a proven business driver.  In the coming year, we’re confident 2023 will again be a strong year for […]

KPIs and Other Key Metrics for a Successful Virtual Event

key metrics for virtual events

It’s no secret that virtual events became entirely necessary due to COVID-19. But even after the pandemic ends, they are expected to maintain an increased level of prevalence because of the rise of remote workforces and social connectivity through digital technology, as well as the technical capabilities and knowledge that we have developed amid the […]