Download Our eBook: 8 Fundamentals of an Internal Communications Strategy
If your people are sending out the “whatever” vibes, it’s time to get back to the basics. Make sure your internal communication strategy is following 8 fundamentals to cultivate an engaged workforce aligned with your company’s success.
Reimagining The Journey
In the early 90’s, a company called The Cramer Institute realized that this journey could be applied to real life, specifically to strategic goal setting and leadership development training. They created a program called Lead Positive, consulting top talent on how they can harness the power of this narrative to deliver on ambitious business goals.
Now, let’s go Back to The Future (I told you, endless) because this year, CPG and The Cramer Institute have embarked on a journey together and given this pattern another reboot. The best of both worlds have been combined with TCI’s insight on the journey structure and its impact on leadership development, partnered with CPG’s expertise in creating immersive, experiential communications programs for top brands.
We’ve titled the resulting brainchild “The Heroic Journey Experience.” Like most experiences CPG produces, it involves pre-event communication, the main event/session and post-event follow up communication. Overall, the program seeks to accomplish these key benefits:
- Identify participant’s key leadership goals for the short & longer term
- Leverage individual & group insights to recognize and navigate potential pitfalls
- Develop an overarching narrative to guide individual leadership development
- Create transformative change in the individual leader and their organization
To break that down, the structure works like this:
Before personalized curriculum is built, CPG and TCI work with an organization to identify their most pressing engagement objectives. These needs can fall anywhere from increased formal training and retention to higher morale, to overall talent development.
The Journey in Practice
Who will benefit most from this experience? That would be your “people leaders,” or the talent, training, and development decision makers of the world. These are the change-makers tasked with, well, making these changes happen.
Once you’ve got your participants, a pre-workshop survey is distributed to establish a baseline for feedback and help identify individual goals. Then it’s showtime, our favorite part.
The experience itself is a half day live, interactive session facilitated by leadership development experts.
Each one of your leaders is given a customized playbook and accompanying media to help outline their business narrative and path forward. From there, goals are examined through the Heroic Journey lens, where they are broken down in a collaborative environment from start to finish.
After the main experience wraps, participants will receive several follow-up coaching sessions focused on the goals they mapped out during the in-depth session.
The Journey for You
When all is said, done and learned, the full engagement lasts about 4-6 weeks. Not a bad trade off for driving organizational transformation, innovation and culture change for individual leaders and, by extension, your business.
As Careerminds reminds us, leadership is a top reason for employee satisfaction in the workplace. Therefore, a happy, productive culture is grown through trusted, trained leaders.
If you’re interested in learning more about letting CPG become the Yoda to your Luke Skywalker, listen to our very own Fred Bendaña alongside John Davis of The Cramer Institute discuss the program on the Nitrous Effect podcast:
