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CPG Agency Bolsters Creative Studio with Industry Veterans

CPG senior creatives

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CPG Agency Bolsters Creative Studio with Industry Veterans

CPG Agency, a nationally recognized and award-winning experiential and event production agency, has added three new senior members to its creative team as part of its “creative first” strategy. The three join CPG’s Creative Studio, which provides event strategy, experience design, creative development, and video and digital media production.

“We’re excited for this increase in creative and strategic firepower,” said CPG President Sharon Reus. “Our creative first approach puts design thinking at the heart of all we do, and these additions will help serve our clients’ growing creative needs with real, measurable results.”

Celebrating its 40th anniversary in 2025, CPG has experienced consistent growth since its founding. “Our creative team has a wide breadth of experience, and we can pair the right creatives with every event program we design and execute,” said Reus. “This combined with the rest of our experienced project teams brings a powerful creative resource for our clients.”

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Michael Taylor
  • Michael Taylor
Topics:
Event Experiences
Melanie Goodwin

Melanie Goodwin

Melanie Goodwin joins as Senior Creative Strategist and brings nearly 20 years of experience designing large-scale events and experiential activations. Based in the San Francisco Bay Area, she has led project teams for brands such as Twitch and Facebook and spent several years at some of the nation’s largest event agencies prior to joining CPG. She is a founding member of the World Experience Organization and will lead creative development and experiential strategy on both new business projects and for some of CPG’s largest accounts.

Chris Merrifield

Chris Merrifield

Chris Merrifield is a passionate storyteller who joins CPG as Senior Creative Director. A veteran of the experiential industry, his experience spans live events, video, theater, TV, advertising, and corporate communications. Based in Atlanta, he brings 30 years of experience in the creative field, working with countless Fortune 500 brands including Oracle, Home Depot, and Cisco. He will support overall creative direction within the team and serve as creative lead for existing CPG clients.

 

Dave Leong

Dave Leong

Dave Leong, who joins CPG as Senior Experience Designer, has spent the last 15 years designing and executing events and experiences from the agency and client side of the industry. Based in the Los Angeles area, he has worked in offices across the globe, including Sydney, New York, Toronto, and Austin for brands such as Kia, LVMH, the NHL, and Benefit Cosmetics. He will lead the creative design of large-scale meetings and events for CPG clients, bringing a passion for inclusive and neurodivergent event design.

 

About CPG Agency

Recognized as one of the nation’s top 100 event agencies as part of Event Marketer’s 2024 It List, CPG maintains a diverse roster of clients and specializes in meetings, events, and experiences for corporate audiences. For nearly 40 years, CPG has specialized in bringing people together through innovative experiential solutions designed to connect people, inspire action, and drive business forward for brands like Southwest Airlines, Jimmy John’s, Ulta Beauty, Penn Mutual, Sport Clips, and many more. By transforming passive participants into brand advocates, CPG creates belief to power positive change. To learn more, visit cpgagency.com. 

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