Ulta Beauty

This leading beauty retailer leans on the CPG team to engage their 2,000+ General Managers.

As long-time partners, this specialty retailer leans on CPG to execute its signature conference and expo to celebrate their people, while communicating the key objectives that will shape their future. 

Transforming the learning and development experience for


CPG designs an experiential strategy to impact store success and empower managers to cascade critical messaging to their associates.

Ulta Beauty logo

“CPG did an amazing job transforming our General Manager Conference from an ordinary caterpillar into a beautiful butterfly. Everyone who worked on our conference was passionate and enthusiastic and brought our vision to life. CPG is not only part of our team – they’ve become part of the Ulta Beauty family.”

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