Corporate Events

CPG works with Ulta Beauty to create strategies that empower attendees with a mix of brand promise and innovation to impact store success and cascade critical messaging to associates.

Conference Attendees Laughing

Partners of CPG since 2015, this specialty retailer to executes a 5-day conference and expo celebrating their brand’s success while communicating the key objectives that will shape their future. To reach 3,000+ general managers, district managers, salon managers and vendors, CPG designs and executes strategy to empower attendees to mix brand promise with innovation to impact store success and cascade critical messaging to their associates.

Focusing on key metrics that contribute to this 27-year-old brand now recognized as the 10th fastest-growing company in the U.S., CPG continues to drive not just engagement but ROI.

Transforming the learning & development experience for


CPG did an amazing job transforming our General Manager Conference from an ordinary caterpillar into a beautiful butterfly. Everyone who worked on our conference was passionate and enthusiastic and brought our vision to life. CPG is not only part of our team – they’ve become part of the Ulta Beauty family.

Ulta Beauty

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