CPG develops key content and messaging that helps Bridgestone strengthen their Dealer relationships.
Bridgestone North America is an industry leader, thriving on its innovative solutions and products. Needing an industry leader to produce their Dealer Symposium, CPG Agency steps in to provide content development, presenter coaching and overall event strategy and execution, creating highly successful symposiums that strengthen the Bridgestone/Dealer relationship.
CPG Agency works in partnership with Bridgestone every year to develop key messaging and fresh creativity to engage their network.
Increasing stakeholder insights by
I think I probably said thank you 500 times! I know ‘it’s the job,’ but there were many times when I knew you were exceeding the scope of the assignment and performing because you wanted to, not because the contract said you would. I want to simply say thank you again.
Bridgestone lets us be a part of the strategic process from the beginning. From the meeting strategy to the message development to really diving into what their team needs to say and what the dealers need to learn and take away. They’re on board with designing a can’t-miss meeting their dealers love to attend, and it’s great to be a part of making that happen.Stephen Rastberger Director, Production Services
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