O’Reilly Auto Parts

CPG helps transform this event from a series of presentations to memorable, inspiring and motivating experiences.

O’Reilly Auto Parts is a dominant player in the auto parts market for retail customers and professional installers. They annually bring together nearly 10,000 store managers and sales leaders from across North America. CPG has been instrumental in taking their event from a traditional series of presentations to an engaging experience that is memorable, inspiring and motivating.

Multi-year partner driving content for


Every year, this brand experience equips O’Reilly’s people to carry the torch back home and serve as the mouthpiece for key store-level objectives.

O'Reilly Auto Parts logo

“We asked CPG to add a new level of energy to our annual Managers’ Conference. With more than 8,000 attendees, CPG delivered on every promise! We’ve been impressed with how they suggest new ways of doing things, while being respectful of our traditional structure. We look forward to a very long partnership with CPG!”

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