CPG is an internal engagement agency that uses live brand experiences, full-service event production and experiential engagement solutions to take moments of impact and transform them into an ongoing movement. Our creative communication strategies allow your critical messages to cascade from leadership to your frontline stakeholders and positively influence your customer experience.



Southwest Airlines
Panera Bread
Jimmy John's
Sport Clips
Ulta Beauty
Sam's Club
Commerce Bank
Carnival Corporation
The Goddard School


"CPG has been a valued partner of Sam’s Club for many years now, and we have a tremendous amount of trust in their team. They're so aligned with us, it's hard to tell if they're a vendor partner or just another member of our team!"

"We knew our national events needed more than just AV equipment to take us to the next level. CPG transformed our shows to an event that’s alive, exciting and entertaining for attendees. Their exceptional team takes time to learn our company's focus and play an integral role in our positive ratings increase!"

"I want to thank you all for a great job in putting together all the components of our program, resulting in another successful event for our Distributors. It’s always a pleasure to work with your team in planning and improving our program."

"I think I probably said thank you 500 times! I know “it’s the job” but there were many times when I knew you were exceeding the scope of the assignment and performing because you wanted to, not because the contract said you would. I want to simply say thank you again."

"CPG's methods to promote cultural change are rooted in best practice and research. They bring easy-to-implement engagement ideas for behavior and cultural change. CPG understands our organization and realizes that cultural change is all about human behavior and programs need to be tailored to each company."

"CPG did an amazing job transforming our General Manager Conference from an ordinary caterpillar into a beautiful butterfly. Everyone who worked on our conference was passionate and enthusiastic and brought our vision to life. CPG is not only part of our team – they’ve become part of the ULTA Beauty family."

"We've worked on many exciting initiatives with CPG, and I can't say enough about the amazing partnership and what it’s done to challenge us to think differently. I love that they know us well enough now, that we can give them a new challenge and CPG is able to quickly assess and come back with innovative solutions!"

"We asked CPG to add a new level of energy to our annual Managers' Conference. With more than 6,000 attendees, CPG delivered on every promise! We've been impressed with how they suggest new ways of doing things, while being respectful of our traditional structure. We look forward to a very long partnership with CPG!"

"I can never remember what the acronym CPG stands for, but I would suggest - Consistently Providing Greatness! Every time I've needed great results, they delivered."

"Another successful show completed. As always, the CPG team delivered a flawless performance. I wouldn’t begin to accept an assignment to chair such a complex project without the CPG crew by my side. From the creative concepts, the amazing videos and the show management, I just sat back and enjoyed the ride."

"THANK YOU for all your help and hard work during the conference! Everything production-wise ran super smoothly and your team was great. We could not have pulled off such a great show without you."

"In a word - WOW! Great flow and content, flawless execution and an amazing day. I hope you are still basking in the glow of a job well done. Kudos to you and your team."


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Keith Alper

CEO & Executive Producer
"Engaged employees outperform others by more than 20% in productivity and profitability. I love helping clients engage their people."

Our fearless leader who started it all back in the rockin’ 1980s, Keith has over 30 years of expertise in marketing, communications, event production, entertainment and strategic leadership. He has produced special events, meetings, video and major entertainment projects across the U.S. and internationally. Keith runs the agency while also continuing his love for producing large-scale projects. He also serves as a high-level strategist, innovator and board member for countless other companies, non-profits and charitable endeavors.

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Steve Friedman

"I love the creative process – taking a blank piece of paper and turning it into something that connects with an audience."

Steve is co-founder of Creative Producers Group and oversees all of the agency’s production and creative operations. With over 30 years of experience in the industry, Steve has seen and done it all for countless Fortune 500 brands – from producing concerts for thousands to experiential tours to booking A-list talent to launching Middle Eastern fighter jets to meetings in nearly every major hotel in the country. Steve has helped shape CPG since our founding and continues to be the intellectual and creative fuel behind many of our projects.

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Fred Bendaña

SVP, Sales & Marketing
"I love bringing new ideas to life with my clients by day and reading stories to my kids at night."

Serving as our chief client advocate and key member of the senior leadership team, Fred oversees new business development, strategy, and brand communications for the agency. With a passion for building brands and authentically connecting people, Fred brings diverse marketing and thought leadership expertise in employee engagement, loyalty marketing, and customer experience solutions across Retail, Lodging, Gaming, CPG, and other people intensive verticals.

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Andrew Deutschmann

VP, Finance & Operations
"I love building--be it constructing a team, a business or a literal building."

As a member of the executive leadership team, Andy focuses his energy on helping fuel growth, promote innovation, and increase productivity across the agency. In his role he oversees operations, finance, information technology, human resources, legal, and administrative services. Andy’s agency experience and blend of skills enable him to function in both strategic and executional capacities, with the ultimate aim of serving as a problem solver and steward of progress.

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Neale Rebman

Executive Producer
"I love making clients look good with a flawless project."

We lean on Neale to do everything, literally. After more than 20 years with the agency, she has produced, managed, budgeted, booked, negotiated, planned and executed nearly anything you can think of in the experiential and live event business. Her attention to detail and organizational skills make her an invaluable asset who continually rocks clients’ worlds.

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Sharon Reus

Director of Client Experiences
"I love collaborating with clients and the CPG team to create experiences that move and motivate employees, franchisees or customers."

Sharon leads CPG’s team of Account Directors and Experience Producers. An accomplished producer and creative strategist with more than 25 years of experience, Sharon has led creative and production teams to produce large-scale meetings and projects for clients such as AB-Inbev, Ford Motor Company, Monsanto and Sherwin-Williams. Sharon is passionate about using strategic content to engage, inform and move audiences, with a unique ability to grasp big-picture business objectives while remaining focused on the details that make a good experience great. She brings that same passion to leadership of the Experience Team, supporting account directors and producers in creating high-quality experiences that exceed customers’ expectations.

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Tony Marshall

Creative Director
"I love crafting stories that people not only identify with but really want to be part of."

Tony is our chief right-brain thinker, lead story teller, wide eyed visualizer, brand voice amplifier and creative team activator for CPG. His unflinching passion for the craft reverberates throughout each communication challenge that lands on his desk. Over the last 17 years in the creative field, Tony has produced an extensive body of work that includes several Fortune 500 companies and has targeted both B2B and B2C audiences. He leaves no creative stone unturned with expertise in print design, digital design & strategic positioning, video & audio production, writing, performing, producing and more. His experience is nested on a strong foundation of principles of design, traditional arts education, music composition and performance.

Headshot of Tony Marshall

Contact CPG

Use this form or call us at 314-367-2255