Ulta BeautyUlta Beauty is a rapidly growing specialty retailer that gathers over 3,000 General Managers, District Managers and Salon Managers to [...]

ClientClient NameYear2015

Ulta Beauty

Ulta Beauty is a rapidly growing specialty retailer that gathers over 3,000 General Managers, District Managers and Salon Managers to celebrate success and communicate key objectives every year.

CPG was tapped to design an experiential engagement strategy that empowers these managers to own their store’s success and cascade key messages to their hourly associates. Our creative and production team was also charged with designing a brand experience that completely immersed attendees in a unique, only-at-Ulta conference experience.

ULTA Beauty Conference
ULTA Beauty Conference
ULTA Beauty Conference
ULTA Beauty Conference

The truth is in the numbers


3,200

Attendees

900

Stores Represented

5

Days On-Site

Results that Raise the Bar

CPG designs and executes the big events that power your favorite brands’ internal engines.
Discover how we can inspire action and create brand advocates out of your people as well!

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