Commerce BankCPG helped Commerce Bank, a regular on the top 10 list of “Forbes Best Banks in America”, engage with [...]

ClientClient NameYear2015

Commerce Bank

CPG helped Commerce Bank, a regular on the top 10 list of “Forbes Best Banks in America”, engage with their 4,700 employees for their 150th anniversary. Commerce wanted to capitalize on this milestone by kicking off two key initiatives: a new internal brand culture and the activation of their 150th Anniversary Celebration with consistent and engaging messaging across all channels.

CPG tapped into Commerce Bank’s strong core values, tightly-knit teams and deep customer relationships to activate a teaser email campaign, microsite, video and “Celebration Kit” that involved all 200+ locations in a week-long series of challenges to strengthen culture and engagement. With more than 30,000 opens and interactions to date, this continues to be the catalyst for employee engagement across the organization.

Commerce Bank Conference
Commerce Bank Conference
Commerce Conference
Commerce Bank Conference
Commerce Conference
Commerce Conference

The truth is in the numbers


4,700

Participants

Celebrating 150

Years

Over 30,000

Interactions

Results that Raise the Bar

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